Energy drinks are safe in the same way that a doughnut is safe—one every now and again is fine, but eating too many will exceed recommended intake for calories, sugar, and fat,” says nutrition therapist and author Ian Marber.

During this time, Monster Energy served as a title sponsor for the Star Racing Yamaha team, which also took over the 450 program from Factory Yamaha in 2021. Monster Energy also has a big presence in the off-road racing scene being the main sponsor's for the Baja 1000 and Baja 500. It tastes like carbonated apple juice or a nice sparkling cider with some pear thrown in the mix for fun. The proof is on the can: many displaying colorful designs and childhood flavors like ‘bubble gum’ and ‘ice pop.

One warning: This flavor is maaaajorly sweet, but I think it works because we’re used to strawberry-kiwi bevs being super sweet and tangy, right? The company broke into esports with their sponsorship of Evil Geniuses, one of the premiere North American multi-game organizations.

If you’re similarly nostalgic for that iconic flavor profile, I think this new Monster flavor will hit the spot. I’d always just assumed it was for long-haul truckers and young gamer dudes who’ve graduated from Mountain Dew to the hard shit. Ultra Paradise also pulls off being sugar free without the saccharine aftertaste that can accompany artificially sweetened soft drinks.By July, US Senate Majority Leader Charles Schumer had requested an FDA investigation into the brand, claiming parents were unwittingly serving their children a “cauldron of caffeine” when they purchased the drink. Monster Energy" rights holder had filed a large number of trademark objections in the past, including "Pokemon" and "Monster Hunter"]. However, the European Food Safety Authority (EFSA) concluded that an adequate consumption of Monster and other popular energy drinks is safe and that the amount of caffeine in standard Monster cans is unlikely to interact adversely with other typical constituents of energy drinks or with alcohol. On January 24, 2018, Huffington Post journalist Emily Peck published an article reporting the suspected corrupted culture of abuse against women within the company [104] such as Page Zeringue and Sara Rabuse. com, a beverage review site that published an unfavorable review of the Monster Energy drink, [87] Rock Art Brewery from Vermont that marketed a beer named "Vermonster", [88] and the aquarium hobbyist site MonsterFishKeepers.

But it wasn’t until the rise of Red Bull in 1987 that energy drinks began their modern associations—first with extreme sports and then gaming.Christine Weick, a controversial and outspoken American Christian activist and author, created a video that argued that Monster Energy sports drinks are associated with Satan. They have gone on to win the 2021 AMA Pro Motocross Championship with Dylan Ferrandis, and the 2022 AMA Supercross and AMA Pro Motocross Championships with Eli Tomac. Among the athletes on their team are skateboarders Nyjah Huston, Ishod Wair and Chris Cole, [60] three-time gold-winning skier David Wise, Olympic freestyle skier Gus Kenworthy and Olympic gold medalist snowboarder Iouri Podladtchikov.

Ultimately, Russell believes that empowering consumers to make better choices could be the solution to curbing potentially dangerous caffeine consumption. Red Bull, which sold more than 11 billion cans in 2022, and Monster Energy are the two leading energy drinks in the United States, with Celsius, Bang Energy, and Rockstar rounding out the most popular choices.

But even as a proud Monster Monster, I’m compelled to point out that some varieties are much better than others.