There will however be a ‘draught beer relief’ for brewers who sell their beer on draught, as announced by Chancellor Jeremy Hunt in the March Budget, which means duty in pubs and bars would be 11p lower than in supermarkets. Carlsberg is the flagship beer brand in Carlsberg Group's portfolio of 155 brands. [49] It is a 5% abv pilsner beer (3.8% in the UK and branded as Carlsberg Danish Pilsner [ citation needed]) with a global distribution to 140 markets. [50] Carlsberg Group - USA". www.carlsberggroup.com. Archived from the original on 26 November 2015 . Retrieved 16 November 2015.

It makes Carlsberg the latest beer brand to weaken its brews to save money in an example of so-called ‘Drinkflation’ – when companies cut the alcohol content of their products but prices rise or stay the same.

A spokesman for the brewer said: “In line with the Government’s Alcohol Duty Reforms, and as policy makers intended, reducing the abv of Carlsberg Danish Pilsner enables us to invest in innovation and in our portfolio of much-loved lagers and ales – while supporting public health by removing c.56 million units of alcohol from the UK market annually.” Carlsberg Group - Latvia". carlsberggroup.com. 2012. Archived from the original on 8 March 2012 . Retrieved 3 February 2012.

She said: “Lowering the amount of alcohol in this way helps contribute to our shared goal of reducing alcohol harm. We would encourage other producers to follow CMBC’s lead.” DrinkflationIn the Philippines, Carlsberg beverages have been produced by Asia Brewery since 1982 in Cabuyao, Laguna. A television ad for Carlsberg beer in 1987 was criticized by the Movement Against Deceptive Advertising (MADA) for depicting the product as imported original Carlsberg beer from Denmark. [45] Carlsberg Export cans are 4.8% ABV. Our premium pilsner lager with a satisfying full-bodied malty flavour, is crafted by our UK master brewers using a unique Danish recipe and yeast. agreed that Carlsberg Expørt taste smoother, 32% agreed that Peroni tastes smoother & 8% agreed that there was no difference between the two. a b c d e f "Carlsberg Group - Our Heritage". Carlsberg . Retrieved 14 December 2015. [ permanent dead link] Fosters, owned by Heineken, dropped from 4pc to 3.7pc abv, saving Heineken roughly 3p of tax on every can.

Carlsberg was featured in the film Ice Cold in Alex (not, however, in the book on which the film was based) as the lager the main cast get to drink after driving across the desert. Lines from the film gave rise to one of Carlsberg's best known advertising slogans in the UK: "worth waiting for". [ citation needed] All products were sourced independently from Booker Depot in Derby on 5 th December 2019. All products were manufactured in September 2019. agreed that Carlsberg Expørt taste smoother, 40.5% agreed that Stella Artois tastes smoother & 8% agreed that there was no difference between the two. It is a Danish beer brand founded in 1847. It is one of the largest brewers in Europe, producing a range of lagers and specialty beers. The company’s flagship product is the Carlsberg Pilsner, a pale lager with a crisp, clean taste. This beer is widely available in many countries and is known for its high quality and distinctive taste but here in India, you might have heard about Elephant Strong which most people like. Why Choose Carlsberg Beer? a b "The Carlsberg Foundation". Carlsberg. Archived from the original on 22 December 2015 . Retrieved 14 December 2015.A single can (440mL) of Special Brew contains 3.5 units of alcohol (previously 4.5 units) whilst the maximum recommended daily intake for a man is two units. In January 2015, it was reported that Carlsberg would reduce the units per can to less than four, in line with a UK government pledge that no single can should contain more than four units. The change, a reduction either in the size of the can from 500mL to 440mL, or the alcoholic strength of the beer, was considered for implementation in 2015. [55] Both changes were made; the cans have since been reduced to 440 mL, and the ABV reduced from 9% to 8%, then another drop to 7.5%. Carlsberg also sponsor F.C. Copenhagen, Havant and Waterlooville, [76] Odense Boldklub, [77] Pirin Blagoevgrad and are also the secondary sponsor (after Eircom) of the Republic of Ireland national football team [77] and Tottenham Hotspur F.C. [77] Carlsberg also sponsors other sport events, such as golf and skiing. [78] On 13 July 2011 Carlsberg signed a sponsorship contract with Hajduk Split and contributed 40,000 Euros to the team to help avert a financial crisis in 2013. [79] Carlsberg’s flagship product is the Carlsberg Pilsner, a pale lager with a crisp, clean taste. The brand is known for its high-quality beers and commitment to sustainability and has won numerous awards for its products and environmental initiatives. In addition to brewing beer, It is also involved in various other ventures, including cider production, beverage distribution, and real estate development.