The Magnum Classic Remixed Arcade is the first Magnum pop-up in Asia and you won’t want to miss it. Plus, entry is free for all. But, don’t feel too sad if you can’t make it because you can still play the arcade games on mobile. Collect more game chances and earn more coins from the QR codes at the game stations for The Magnum Classic Remix Arcade online! We want to give the best and, for us, that’s fun and tasty ice creams that kids will love but also that parents approve of. That means all our innovations for this young audience come with guard rails including strict adherence to Unilever nutritional commitments,” says Glenn Handoko. “Every children’s ice cream portion we make has a maximum of 110 calories, 12 grams of sugar and 3 grams of saturated fat.”

Classics Remixed with Magnum x Mama Diam and prize redemption will be available at Mama Diam from 7 April to 30 April 2023. Read on to find out how the teams flexed each of the five areas to bring five fresh new product lines to market in 2021–2022. Consumers have been loving these uber-indulgent new sundaes across Europe in 2022. Launched in the UK in January, all three dairy flavours achieved spots in the top ten highest-performing summer innovations in ice cream, with Cookie Vermont-ster even grabbing the number 1 spot,” says Niels Tigges, Product Marketing Manager Europe. Or uncover a multi-sensorial chocolate experience with the Magnum Classic Remix.A sumptuous chocolate ice cream swirled with Madagascan vanilla ice cream, fully dipped in a layer of indulgent classic milk chocolate and then half-dipped in milk chocolate combined with crunchy cocoa pieces. In celebration of The Remix Range, a line-up of limited-edition ice creams that remixes iconic Magnum flavours – Almond Remix, White Chocolate & Berry Remix and Classic Remix, Magnum has collaborated with local speakeasy bar, Mama Diam, for the live extension of the Magnum Classic Remix Arcade experience.

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Horacio Cal, brand experience director for ice cream at Unilever UK, said: “Magnum Remix are supercharged versions of our much-loved classics, shining a light on our core range. By introducing remixed versions of our already popular range, we can delight fans but also reach new customers and create even more opportunities for shoppers to try Magnum. And that strategy is delivering results. “This year, we’re excited to introduce inventive flavours, increased variety and reimagined takes on classics to your favourite retailers,” says Russel Lilly. “We’ve also expanded our popular lines to create products that will bring joy all year long.” This brand has been listed as a Boycott Brand by the Witness. You can read more information here: Walls Ice Creams | Israel Boycott Guide | by The Witness Unilever is expanding its Magnum ice cream brand with the launch of the Magnum Remix range, which consists of reimagined versions of its most popular varieties.

Happening from now till 30th April 2023 , The Magnum Classic Remix Arcade lets you play old-school arcade games, pose in front of several Insta-worthy walls, and eat as much ice cream as you’d like. Discover a tangy berry and chocolate experience with the Magnum White Chocolate & Berry Remix. A velvety berry ice cream paired with deliciously rich Madagascan vanilla ice cream, coated in indulgent white chocolate and then half-dipped in classic milk chocolate. Redeem exclusive prizes from tech gadgets, travel necessities and even Magnum merchandise at Mama Diam from 7 April to 30 April 2023As with every year, our Magnum team is committed to bringing new, innovative and indulgent ways to enjoy ice cream. We want to continue to drive value and expand our customer base to help retailers profit from the growing ice cream category.” From 1 to 30 April, Pleasure Seekers can participate in The Magnum Classic Remix Arcade at magnumremixarcade.com, and play remixed arcade games, earn iconic Magnum Gold Coins, and redeem Prizes! Promoting The Remix Range Magnum has unveiled remixed versions of its best-selling Classic, Almond, and White Chocolate flavours. January 2022, UK:Magnum ice cream, the world’s authority on ice cream and chocolate, has introduced Magnum Remix; an extra indulgent and exciting collection of ice cream inspired by the classics.

Magnum Remix Art Pieces on display, with illustrations created by local illustrator Kai Lee (@kaileethedoodler), that take you on a trip around Singapore’s past and present, creating the uniqueness that brings the Remix experience to life. Pairing classics elements loved by consumers and turning them into something new, combined with an amazing summer drove outstanding performance for the Remix double” says Elena Rakocevic, Magnum’s Brand Manager for France. Boomer consumers might be happy with a scoop of vanilla but the same cannot be said for Millennials and Gen Z foodies. Two in five are keen to explore candy “mash-ups” and hybrid desserts. The Magnum Almond Remix features a double swirled rich Almond and Vanilla ice cream. The Magnum Classic Remix is an indulgent chocolate ice cream swirled with vanilla ice cream, dipped in a layer of indulgent classic chocolate and half-dipped in milk chocolate combined with crunchy cocoa pieces.

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Developing a new ice cream innovation can be a whole lot of fun, but it also requires a great deal of teamwork. “It takes an entire village of consumer insight experts, R&D and marketing teams to really drive meaningful ice cream innovation,” says Glenn Handoko, Global Brand Manager for Wall’s Classics and Masterbrands. “But we all start by putting the consumer’s needs first.” Please note the Ben and Jerrys range are certified halal by HFA and are suitable for Vegetarians. Please also be aware that some of the Ice Creams contain alcohol. All of the Breyers Delight are halal. The premium ice cream brand has introduced three new double-dipped flavours inspired by its iconic classics range for extra indulgence As the maker of iconic and adored brands, we are constantly looking at trends and innovations to bring frozen treat lovers new experiences that they will enjoy,” says Vice President, Unilever Ice Cream North America, Russel Lilly.